Approach to Social Contribution Activities
The OPEN HOUSE Group understands that the survival of communities and society is an important issue in sustainable corporate development. Based on this understanding, to realize part of our corporate philosophy to “Attract a wide range of motivated people and create an organization that rewards results,” we are engaged in various kinds of activities and support.
Through social contribution activities and sports promotions, we will work to resolve social issues and revitalize communities while supporting an environment that allows highly motivated people to continue challenging themselves.
Breakdown of Social Contribution Activity Expenses
Unit: Millions of yen
|CSR activity expenses
Regional co-creation Project
The Open House Group is committed to achieving its SDGs by contributing to the enrichment of people's lives through its business activities, based on its group mission of "leaving the next generation of Japan, where people who work normally can have housing in central Tokyo."
The social issues facing Japan include "population decline and declining birthrate and aging population," "population concentration in urban areas and decline of rural areas," "aging of social capital," "long-term economic stagnation," and "low labor productivity."
In order to resolve these social issues, we are promoting a variety of businesses in rural areas as a "Regional co-creation project." Our aim is to regain local communities, people, and recycling.
Cleanup activities around sales centers
Open House aims to become a real estate company that is rooted in the local community and develops together, and we conduct cleanup activities as one of our Initiatives to interact with local residents and reward them.We consider our business to be an important opportunity to move on to action based on the awareness that "our business is with local communities." We will continue to conduct cleanup activities at each of our stores.
Initiatives with the Kanagawa Prefectural Police
To make the areas surrounding houses more livable, the OPEN HOUSE Group is engaged in crime prevention activities with the Kanagawa Prefectural Police Headquarters.
On December 16, 2019, the Head of the OPEN HOUSE Tsurumi Sales Center, the Head of the Crime Prevention Office of the Kanagawa Prefectural Police Headquarters, and the Kanagawa Prefectural Police’s goodwill ambassador Furikomasenger* posted stickers we designed with crime prevention slogans on our construction sites for the first time.
* Furikomasenger is a character used by the Kanagawa Prefectural Police in various awareness campaign activities to prevent bank transfer scams and fraud.
Akachan Furatto (baby changing space) certification
Akachan Furatto is the nickname of spaces available for breastfeeding, diaper changing, etc. so that people taking their babies with them on outings can do so comfortably. The Tokyo Metropolitan Government is promoting the development of baby changing spaces in public facilities, such as parks and children’s recreation centers, as well as other familiar areas where people bring their babies.
In promoting this initiative, Open House Co., Ltd. has completed kids spaces and breastfeeding rooms in 22 sales centers in Tokyo. Because many of our centers are in locations facing the street, we aim to create stores that are loved by local residents and trusted by women.
Donation for the Elimination of Child Abuse.
Due to the prolonged length of time in the Corona disaster, the number of cases involving DV between families and abuse of young children has increased due to the mental stress that has diluted human connections, and the number of reports to the Child Consultation Centers has reached a record high.
To help these children, in September 2022 we donated 10 million yen to the Society for Creating a Bright Future for Children (Tokyo, Representative Director Yukihiko Inoue), a specified non-profit corporation that provides support for work that tightens child consultation centers and works to prevent abuse on children.
Installation of Crime Prevention Nobori in Detached Housing
Under the slogan ""Safety Nippon!,"" we endorse the Crime Prevention CSR Promotion Council, an activity aimed at providing sustained and effective support for crime prevention-related social contribution activities conducted with our own will. By establishing ""Crime Prevention Nobori"" in detached houses mainly in Nagoya City, we are working to raise the awareness of crime prevention among neighboring residents.
Class for Resolving Regional Issues
As part of a collaborative effort between the Open House Group Co.,LTD. and local schools, we conducted a class to the 6th-grade class 4 of Yako Elementary School in Yokohama City in November 2023.
Through this class, we aimed to support problem-solving-oriented learning in the community and contribute to regional revitalization.
Distributed a total of 10,000 bottles of Yakult beverages in the Shibuya ward, Nakano ward and other areas of Tokyo
The spread of COVID-19 led to temporary school closings and thereafter staggered school attendance and reduced class sizes. We launched this initiative from a desire to support the children and child welfare staff, whose lives changed dramatically, through the power of sports and by providing lactobacillus beverages. From June 24 (Wednesday) to July 3, 2020 (Friday), together with Yakult Honsha Co., Ltd., which we sponsor, we distributed a total of 10,000 bottles of Yakult 400LT beverages to facilities where children gather (children’s recreation centers and children’s cafeterias that provide free meals) in the areas in which we conduct business.
Exchange with the Fukuden Welfare Association
The OPEN HOUSE Group has continuously supported the Fukuden Welfare Association, a public welfare association that operates children’s orphanages, group homes, etc. In 2019, we donated playground equipment to one of the Fukuden Welfare Association’s playgrounds.
Students welcomed for work-experience learning
In November 2017, the Open House Group began offering on-the-job training at the request of Ito Gakuen, Shinagawa Ward.
Under the theme of "What's Working?," this program involves second-year junior high school students visiting various companies to experience their workplaces. The program is also accepted by our group and continuously offers opportunities to learn through experience working in the actual workplace.
In fiscal 2022, two students participated over a two-day period.
On the first day, after visiting the actual detached house, we conducted a survey of the information required to create the contract. On the second day, we experienced sales activities in a role-playing format, including interviews on customer needs and property proposals.
Participating students commented, "I learned what it is like to do work and through the experience of selling homes."
Art and Cultural Events
In spring 2020, elementary school students took an early spring break from their regular school activities due to COVID-19. With the sudden spring break and self-curfews, parents needed ways to spend time with their children at home. To support hard-working parents and elementary school students, OPEN HOUSE held a drawing contest as “spring break homework.”
Online event “Discussing Dreams with Akiko Suzuki”
Figure skating star Akiko Suzuki worked as a judge for the drawing contest. For the children who have dreams in each grade chosen as grand prize winners in the drawing contest, Akiko Suzuki held an online event on the power of dreams and what is necessary to fulfill them. Akiko Suzuki, who was able to fulfill her elementary school dreams, used her own experience to encourage the children to fulfill their dreams.
Community Support and Training of Young Creators
Considering that production activities in the metaverse space have the potential to enrich people's lives in various ways, from 2022 to 2023 we are supporting creators who produce content in the metaverse space, including sponsoring development contests.We will provide support for young generations of creators by providing support beyond the barriers of the platform.
Support for Gunma Crane Thunders
In June 2019, the OPEN HOUSE Group Co.,LTD. announced its management participation in Gunma Pro Basketball Commission Co., LTD., the operating company of the Gunma Crane Thunders.
In May 2021, the Gunma Crane Thunders won the B2 regular season in the East District, the fastest regular season win with the most consecutive wins in league history, 33. In the B2 PLAYOFFS 2020-2021, they won the championship and secured their promotion to the B1 LEAGUE next season.
While continuing to promote regional contributions through activities rooted in the local community, we will realize one of our corporate philosophies to “attract a wide range of motivated people and create an organization that rewards results” and will continue to support the Gunma Crane Thunders.
Support for Junta Kosuda, an athlete for snowboarding and track and field
OPEN HOUSE supports athlete Junta Kosuda, an OPEN HOUSE employee whose goal is to represent Japan in the 2020 Paralympics in Tokyo and in the 2022 Winter Paralympics in Beijing. Junta Kosuda works alongside his fellow employees every day as an OPEN HOUSE employee while training hard as a top athlete at the same time.
Events: Snowboard cross, banked slalom, long jump
Sponsor of the Tokyo Yakult Swallows
Since 2016, we have supported the success of the pro baseball team Tokyo Yakult Swallows. Through various campaigns and events, we contribute to the development of the Swallows and pro baseball community, as well as support their success. In one of our campaigns, we give a house in Tokyo as a present if a ball directly strikes our sign at Meiji Jingu Stadium.
Sponsor of the Fukuoka SoftBank Hawks
In 2019, we supported the success of the pro baseball team Fukuoka SoftBank Hawks. We will continue to contribute to the development and support the success of pro baseball teams through various activities.
Sponsor of free live broadcasts of Tokyo Big6 University Baseball games on BIG6.TV
We support free live broadcasts of Tokyo Big6 University Baseball games on BIG6.TV. We support the development of university baseball by sponsoring BIG6.TV, which allows Tokyo Big6 University Baseball games to be watched anywhere from digital devices such as smartphones and tablets.
In 2020, with the start of the season delayed due to COVID-19, we held a campaign entitled “Mother’s Day Carnations: Saying Thanks to Those Who Fight Alongside Us.” Through the campaign, students belonging to the Tokyo Big6 Baseball League sent carnations and message cards to those who they wanted to thank on Mother’s Day.
Contributing to and Supporting Local Communities
The OPEN HOUSE Group has many business locations in different regions centered on the Tokyo metropolitan area. To contribute as a good corporate citizen, we are engaged in activities to respond to the needs of local communities, including participating in meetings with storeowner associations and cleanups of areas surrounding businesses.
Providing and Ensuring Product
Safety and Security, and Promoting
Products That Contribute to Solving
Talent Development and Labor
Work-Style Reforms and Promoting
Health and Safety
Respecting Human Rights
Supply Chain Management
Regional co-creation Project
ESG Information Index